As social media becomes an increasingly important tool for IR professionals, establishing careful guidelines can help maximize its impact.
The hard work doesn’t stop after your company has gone public. A proactive IR strategy is a must in order to foster long-term analyst and investor relationships.
If you think that social media doesn’t have a critical role to play in the world of Investor Relations, think again: Elon Musk’s Twitter activity is all the proof you need.
From legal reasons to misconceptions, many IROs avoid the blogosphere — but in doing so, they’re missing out on a unique opportunity for investor and analyst engagement.
In the past fifteen years, technology and mobile devices have caused a paradigm shift within markets across the globe. Stakeholders and retail investors have gained enormous power and transparency, but it’s come at the cost of decentralization. Continue reading “The Shifting Tides of the Modern Market”
Part of what’s made Microsoft PowerPoint such a beloved presentation platform is the simple fact that people tend to engage more readily with visual media. But the times are changing — and new platforms and methods for reporting are emerging as we enter a new age of Investor Relations. Continue reading “Investors and Analysts Want Visual Reporting”
Mobile has already become a requisite best practice for IR professionals across the globe. But recent research indicates that investors and analysts overwhelmingly prefer apps to all other mobile communications platforms. Continue reading “The Results Are in: Investors and Analysts Prefer Apps to Social Media”
Today, business professionals access information via a wide variety of digital and non-digital sources — but the ability to effectively filter, analyze, communicate, and act upon that information can be a challenge. Continue reading “How Competitive is Your Intelligence?”
The tech industry is booming, but many tech companies are missing out on a better valuation by ignoring modern Investor Relations best practices. Continue reading “Tech Companies Need to Step Up Their IR Game”
With its ability to drastically improve communications with key company stakeholders, social media has become a vital tool in the modern world of Investor Relations.